Hi, I’m Sarah Friend, the Director of Friendly Media. I’m also mum to Archie, dog mum to Murphy, partner to Nick (definitely his better half!), an avid sports fan and a Canberra local. 

My career began  as a journalist for Channel Nine. I then went on to work for Rugby Australia as a presenter, photographer, producer and content creator. This led me to a season with the Brisbane Broncos, where I worked as their media manager, editor and content producer.

During the COVID pandemic, I relocated back home to Canberra where I joined the Department of Foreign Affairs and Trade, capturing content both nationally and abroad for the Commonwealth. 

Each step of my journey has brought me closer to my true calling - storytelling. And now, as the director of Friendly Media, I am excited to bring my passion, expertise, and creativity to help you capture your story. 

Everyone has a story worth capturing, let Friendly Media help bring yours to life.